Tuesday, September 20, 2005
Who's your customer?
Why should I even have to write this blog?
Well, I've heard what follows from the horses mouth many a time, so I have to speak up.
"Our customers are boring old fuddy duddy whatevers, and this products just not right for them".
Guess what, I spoke to the boring old fuddy duddys, they might not want it, but they've got kids that do. When you sell to anybody, you sell to everybody they know as well.
Speak to your customers, don't assume they want the same as you, and don't write them off. You know what sells most? ENTHUSIASM + PASSION, it gets results, it gets a smile. Speak to them, learn from them, love them (not in a practical way - you'll get into trouble).
If your not having fun any more and you hate your customers, your in the wrong game, your surviving, get in the store room and put somebody young and fun out front. People respond to being treated like people, they'll respect you for it, you'll enjoy it more and you might even sell something.
Your customer is whoever walks into your store, and guess what - They're not the same.
They've got different needs and passions, you've got to talk to them, understand them. Direct dialogue and the human touch is the only advantage left to you. USE IT.
Well, I've heard what follows from the horses mouth many a time, so I have to speak up.
"Our customers are boring old fuddy duddy whatevers, and this products just not right for them".
Guess what, I spoke to the boring old fuddy duddys, they might not want it, but they've got kids that do. When you sell to anybody, you sell to everybody they know as well.
Speak to your customers, don't assume they want the same as you, and don't write them off. You know what sells most? ENTHUSIASM + PASSION, it gets results, it gets a smile. Speak to them, learn from them, love them (not in a practical way - you'll get into trouble).
If your not having fun any more and you hate your customers, your in the wrong game, your surviving, get in the store room and put somebody young and fun out front. People respond to being treated like people, they'll respect you for it, you'll enjoy it more and you might even sell something.
Your customer is whoever walks into your store, and guess what - They're not the same.
They've got different needs and passions, you've got to talk to them, understand them. Direct dialogue and the human touch is the only advantage left to you. USE IT.
# posted by Jay Cousins @ 5:44 AM 
