Tuesday, September 20, 2005
Small Vs Big Vs Internet
So your a small independant retailer, struggling to make a living?
The big retailers can thrash you on price, the internet can thrash you on convenience, what have you got left in your arsenal?
Hopefully a sense of humour as if people don't warm to you, chances are they're not coming back.
Knowledge, a direct conversation, is your greatest asset, share your experience, share knowledge - tell them where's best to go, be your own magazine. Show and tell the best products. Be the best you can be.
Why not put on lectures about what's relevant to what your selling, share slides and stories. Give people the benefit of tested products. Read "The Tipping Point" and become a Maven, read Creative Customer Evangelists and generate some buzz. Above all smile, be happy, personality sells, we can spot a fraud. Enthusiasm sells above all.
The big retailers can thrash you on price, the internet can thrash you on convenience, what have you got left in your arsenal?
Hopefully a sense of humour as if people don't warm to you, chances are they're not coming back.
Knowledge, a direct conversation, is your greatest asset, share your experience, share knowledge - tell them where's best to go, be your own magazine. Show and tell the best products. Be the best you can be.
Why not put on lectures about what's relevant to what your selling, share slides and stories. Give people the benefit of tested products. Read "The Tipping Point" and become a Maven, read Creative Customer Evangelists and generate some buzz. Above all smile, be happy, personality sells, we can spot a fraud. Enthusiasm sells above all.
# posted by Jay Cousins @ 5:55 AM 
